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THROUGH THE LOOKING GLASS

PRIVATE VIEW

Tuesday 29 August 

18:00 - 21:00 Private View  

Monday 28 August  10:00 - 18:00

Tuesday 29 August  10:00 - 17:00

Wednesday 30 August 10:00 - 18:00

Thursday 31 August  10:00 - 18:00

Friday 1 September  10:00 - 18:00

Saturday 2 September  10:00 - 15:00 

August 28 - September 2 2023

The Mall SW1

Entry Requirement

Entry Requirement

  • Artists at all stages of their careers are welcome to submit

  • No geographical or thematic limitations to artwork submissions

  • No restrictions on artistic disciplines

  • Images of 1-3 artworks, detailing title, size, medium, year, artwork description

  • Size limit: 120cm on the largest side

  • Artist statement and artist CV

  • Artist price (or NFS)

  • There is a designated bookshelves at Mall Galleries, all artists are welcome to submit if they wish to showcase or sell their art books

Deadline

  • Early Bird Deadline: 15 June 2023

  • Deadline: 15 July 2023


Submission Portal

https://swanfall.typeform.com/opencall (or click below the submission button), we only accept submissions through the submission form. If you need any assistance or have any questions regarding submission, please email submission@swanfall.art


Fees 

  • Submission is free. Instead of charging all artists a submission fee for an exhibition they may or not be admitted to, we ask selected artists for a fee for a confirmed exhibiting and selling opportunity. We would provide a comprehensive service-based offering (see below) to the admitted artists to empower their careers;

  • Should the artwork be selected to exhibit, the artist would be asked to pay a fee

           Entries before 15 June 2023: £160

           Entries before 15 July 2023: £180

  • This exhibition is designed for both the general public and collectors. We would be having a professional sales team on-site to engage in sales efforts. For successful sales, we would charge a lower-than-market commission fee, detailed as follows. However, artworks not-for-sale are also welcomed, please Kindly state your artist price or commission-inclusive price, or specify NFS

           Commission fee for artwork: 30%

           Commission fee for artists’ books, and postcards: 0


For All Exhibiting Artists 

  • Artist and exhibition promotional material editing, brochures, videos, articles, exhibition records (written content and exhibition video), follow-up promotion, etc.

  • Artist individual posts by Swanfall Art

  • Exhibition and Private View reception

  • Professional sales team, reception team, technical team, security team (all artworks are hung and curated by professionals)

  • Promotional benefits: Exhibition will be promoted the official website and social media of Swanfall Art and Mall Galleries before and during the exhibition (see above)


General Responsibilities of Artists

  • All artwork must be the Artist’s original creation and no substantial part of it has been or will be copied from any other work or material;

  • The Artist will need to deliver the selected artwork in a ready-to-install state to the mailroom and within the time slot specified in the Offer E-mail;

  • Insurance of the artwork submitted to the exhibition is the sole responsibility of the artist, for the duration of delivery, exhibition, and collection of the artwork;

  • Artists from outside the UK may need to register for VAT, please check with HM Revenue and Customs: https://www.gov.uk

Open Call Submission Form

Artist Information

Artist Portfolio

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Venue - Mall Galleries
Awards & Offerings

Awards

  • Curators' Choice Award (1-2): Sponsored Solo/Duo

  • Audience Choice Award (10-20): Sponsored Group Exhibition 


Exhibition Promotional Efforts

  • Potential Collector Reach: 1,000 - 2,000

  • Expected Vistiors: 3,000

  • Online Reach: 150,000

Fees

Selected artists will be charged a service fee, see Terms and Conditions 

  • Submission is free. Instead of charging all artists a submission fee for an exhibition they may or not be admitted to, we ask selected artists for a fee for a confirmed exhibiting and selling opportunity. We would provide a comprehensive service-based offering (see next page) to the admitted artists to empower their careers;

  • Should the artwork be selected to exhibit, the artist would be asked to pay a fee

  • Entries before 15 June 2023: £160

  • Entries before 15 July 2023: £180

  • This exhibition is designed for both the general public and collectors. We would be having a professional sales team on-site to engage in sales efforts. For successful sales, we would charge a lower-than-market commission fee, detailed as follows. However, artworks not-for-sale are also welcomed, please kindly state your artist price or commission-inclusive price, or specify NFS

  • Commission fee for artwork: 30%

  • Commission fee for artists’ books, and postcards: 0

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