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Abstract Blur



Embodying the ethos of art as a free discipline, the exhibition presents a variety of works including paintings, sculptures, installations, digital media and more. Disciplines and mediums freely intertwine and the artists dissect, reconstruct, and reimagine our understanding of the world, leading us ‘through the looking glass’ to a realm of untamed creativity. Embracing the inherent complexity of reality, the exhibition invites contemplation on the myriad of ways in which we perceive the world around us.

Mall Galleries

Mall Galleries is located in the cultural heart of London’s thriving arts and heritage district on The Mall, between Buckingham Palace and Trafalgar Square. Behind the elegant facade is over 450 sqm of fully equipped dedicated exhibition space of unparalleled scale for its location. For over fifty years, Mall Galleries has hosted exhibitions by eminent Royal art societies and welcomed a range of activities from art fairs, auctions, solo, and group exhibitions, and more.

The Opportunity


  • Curators' Choice Award (1-2): Sponsored Solo/Duo

  • Audience Choice Award (10-20): Sponsored Group Exhibition 

Exhibition Promotional Efforts

  • Potential Collector Reach: 1,000 - 2,000

  • Expected Vistiors: 3,000

  • Online Reach: 150,000

Open Call

Entry Requirement

  • Artists at all stages of their careers are welcome to submit

  • No geographical or thematic limitations to artwork submissions

  • No restrictions on artistic disciplines

  • Images of 1-3 artworks, detailing title, size, medium, year, artwork description

  • Size limit: 120cm on the largest side

  • Artist statement and artist CV

  • Artist price (or NFS)

  • There is a designated bookshelves at Mall Galleries, all artists are welcome to submit if they wish to showcase or sell their art books


  • Early Bird Deadline: 15 June 2023

  • Deadline: 15 July 2023

Submission Portal (or click below the submission button), we only accept submissions through the submission form. If you need any assistance or have any questions regarding submission, please email


  • Submission is free. Instead of charging all artists a submission fee for an exhibition they may or not be admitted to, we ask selected artists for a fee for a confirmed exhibiting and selling opportunity. We would provide a comprehensive service-based offering (see below) to the admitted artists to empower their careers;

  • Should the artwork be selected to exhibit, the artist would be asked to pay a fee

           Entries before 15 June 2023: £160

           Entries before 15 July 2023: £180

  • This exhibition is designed for both the general public and collectors. We would be having a professional sales team on-site to engage in sales efforts. For successful sales, we would charge a lower-than-market commission fee, detailed as follows. However, artworks not-for-sale are also welcomed, please Kindly state your artist price or commission-inclusive price, or specify NFS

           Commission fee for artwork: 30%

           Commission fee for artists’ books, and postcards: 0

For All Exhibiting Artists 

  • Artist and exhibition promotional material editing, brochures, videos, articles, exhibition records (written content and exhibition video), follow-up promotion, etc.

  • Artist individual posts by Swanfall Art

  • Exhibition and Private View reception

  • Professional sales team, reception team, technical team, security team (all artworks are hung and curated by professionals)

  • Promotional benefits: Exhibition will be promoted the official website and social media of Swanfall Art and Mall Galleries before and during the exhibition (see above)

General Responsibilities of Artists

  • All artwork must be the Artist’s original creation and no substantial part of it has been or will be copied from any other work or material;

  • The Artist will need to deliver the selected artwork in a ready-to-install state to the mailroom and within the time slot specified in the Offer E-mail;

  • Insurance of the artwork submitted to the exhibition is the sole responsibility of the artist, for the duration of delivery, exhibition, and collection of the artwork;

  • Artists from outside the UK may need to register for VAT, please check with HM Revenue and Customs:

For full terms and conditions, please click HERE.
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